Director of Product Insights - Owned Brands(Remote Or Hybrid)

Minneapolis, Minnesota
Apr 04, 2023
Apr 07, 2023
Employment Status
Full Time
About us:

Target is an iconic brand, a Fortune 50 company and one of America's leading retailers.

At the heart of one of the world's best loved and most recognizable brands is an impeccable Owned Brand Product Design and Packaging organization. We thrive on the magic of discovering that just-right thing, and we infuse everything we do with our passion for delighting our guests. We concept, develop, make and deliver great Owned Brands and products that Target guests expect and deserve. We are uber-savvy trend, style, and market experts who stay ahead of the curve, proactively identifying our market's needs and exceeding them, every time. Join one of our dynamic and inventive teams to influence the style, performance, quality and value that decisively position Target's Owned Brands above the competition. Your input will have a direct and positive effect, specifically within the apparel, accessories, home, electronics, sporting goods, toys and pets categories. Here, you'll be close to the action of dreaming up and bringing to life the Target-owned brands that surprise and gratify guests, wherever and whenever they love to shop.

As a Product Insights Director, you will lead a team of quantitative, qualitative, and sensory researchers accountable for product, packaging and brand insights driving either our Apparel and Accessories (A&A) or Home and Hardlines (H&H) businesses to reach their near term and long-range goals. You will also guide development of best practices and thought leadership across the Insights team's key methods and approaches.

Team Leadership
  • Creates a healthy work environment, prioritizing the cultivation and support of a diverse and inclusive team
  • Provides clear and timely communication to their team; keeps team connected to enterprise strategies and priorities
  • Builds trust amongst their Owned Brand Insights peers, team, and Roundtable partners
  • Collaborates with internal business partners to create, prioritize, and align on strategic decisions and insights projects pipeline
  • Develops team and self; provides experiences and stretch assignments to each team member - ensuring alignment to professional goals, aspirations and passions
  • Is a positive voice for Target and for change, while modeling empathy and vulnerability as a leader
  • Effectively manages resources (people, time, money) to the business with a bias for equity, urgency and excellence. Collaborates with peers to pool resources and try new approaches
  • Capitalizes on opportunities to increase speed, agility, efficiency and innovation

Subject Matter Leadership
  • Creates and communicates a clear, bold insights vision aligned to business and enterprise priorities; holds team accountable to delivering that vision
  • Builds routines and approaches to enable successful integration and activation of insights by the product design, packaging and brand teams.
  • Partners with insights peers and leaders across enterprise to ensure that Owned Brand Product, Packaging and Brand Insights is best positioned to support A&A/H&H, OB and Enterprise outcomes
  • Develops best practices and methodologies around core qualitative, quantitative and sensory research competencies, including ensuring competitiveness within the insights industry
  • Actively engaged in key enterprise and pyramid strategies as the A&A/H&H Insights representative
  • Leads the translation of enterprise, brand and business strategies to actionable A&A/H&H Insights deliverables with clear plans that are communicated across the team and built into project and team routines
  • Establishes clear objectives that drive progress and set goals to stretch the team
  • Models a guest-centric insights approach
  • Has an acute understanding of the A&A/H&H market (all channels and guests)
  • Builds business, market, and insights acumen of the team

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About You
  • Minimum 10+ year experience in custom qualitative, quantitative, or sensory research or related field
  • Demonstrated ability to build and lead a cohesive team
  • Demonstrated success in delivering actionable insights with business and guest impact
  • Knowledge of retail industry and ability to identify, define and deliver insights fueling business growth and guest love
  • Demonstrated leadership expertise applying innovation approach, and strategy, and incorporating into a product development environment
  • Solid understanding of brand management and product/packaging development for retail industry
  • Demonstrated ability to lead broad-based collaborative teams
  • A growth oriented, learning mindset, and the ability to inspire others to seek and embrace change
  • Deep experience with brand strategy research, brand tracking, and product innovation testing preferred
  • Experience leveraging analytics and syndicated research with custom research preferred
  • B.S/B.A. in Engineering/Sensory Science, Marketing/Market Research, Psychology, Anthropology, Statistics, or related field preferred

Target General Merch Inc (TGMI) operating company is strictly prohibited from working more than 30 days per year in the following 16 states: AL, AR, DE, FL, IN , IA, LA, MD, MS, MO, NC, OK, PA, SC, TN and VA. If hired, you are prohibited from working remotely from one of the states listed above for more than 30 days per year.

This position may be considered for a Remote or Hybrid work arrangement based on Target's needs. A Hybrid work arrangement means the team members core role will be a blend of virtual and onsite at a Target location. A Remote work arrangement means the team member works full-time from home or an alternate location that's not a Target location, does not have a desk at their primary HQ work location and may travel to HQ up to 4 times a year. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. The salary range is :$123,100.00 USD - $221,600.00 USD. Pay is based on several factors which may include, but are not limited to education, work experience, certifications, labor markets, etc. In addition to your salary, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at

Americans with Disabilities Act (ADA)

Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.


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