Description: Performance & Insights Custom Analytics Lead - RoundelAbout us:
Target is an iconic brand, a Fortune 50 company and one of America's leading retailers.
Fueling the continued success of one of the world's most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target.
Roundel, Target's retail media network, offers the world's leading advertisers industry leading digital advertising solutions. More than ¾ of American adults shop Target, which translates into incredible scale for advertisers to connect directly with our guests and deliver best-in-class marketing outcomes! We design and deliver impactful marketing for brands and their agencies resulting in engagement and incremental sales that can be measured online and in-store all in premium, brand-safe environments. About the Job:
As a Performance & Insights Capability Development Lead, you will play an integral part in shaping how Roundel advances our analytic capabilities & related processes from a measurement and reporting perspective to a) deliver more performant media plans to our clients and b) provide deeper, more comprehensive and more actionable performance insights in the post-campaign evaluations.
You will partner closely with cross-functional teammates in the areas of Product, Strategy, Go-To-Market and Sales to formulate innovative ideas, develop proofs of concepts and contribute to the development of solution roadmaps paving the way to scaling and implementing the solutions.
Success in the role will be tied to your ability to blend deep analytics and insights experience in a retail and/or digital media context, consultative problem-solving and working effectively in a matrixed, cross-functional structure.About you:
- 4-year college degree (or equivalent experience)
- 7+ years of digital advertising, client consulting and/or retail analytics experience
- Deep expertise in digital marketing performance measurement and campaign strategy along with related KPIs
- Hands-on experience in applied analytics, model building and statistical method selection
- Intermediate (or higher) capabilities with SQL, R and/or Python to source/organize data and build initial models as proofs of concept
- Ability to facilitate communication between business and technology teams
- Strong communication skills with proven ability to influence peers, key stakeholders and leaders
- Expert at working in an agile environment (e.g. user stories, iterative development, scrum teams, sprints, personas)
- Strategic mindset and bias for action with strong ability for strategic planning, defining OKRs and driving business outcomes
This position may be considered for a Remote or Hybrid work arrangement based on Target's needs. A Hybrid work arrangement means the team members core role will be a blend of virtual and onsite at a Target location. A Remote work arrangement means the team member works full-time from home or an alternate location that's not a Target location, does not have a desk at their primary HQ work location and may travel to HQ up to 4 times a year. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. The salary range is :(min) USD - (max) USD. Pay is based on several factors which may include, but are not limited to education, work experience, certifications, labor markets, etc. In addition to your salary, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.Americans with Disabilities Act (ADA)
Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.