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Senior Brand Manager, Owned Brand Management(Remote Or Hybrid)

Minneapolis, Minnesota
Start date
Jun 1, 2023
Closing date
Jun 3, 2023

View more

Retail / Wholesale
Employment Status
Full Time
About Us:

By any measure, Target is one of the most successful and dynamic retailers in the U.S. today. Long an iconic brand, guests are increasingly choosing Target to meet even more of their omni-channel, cross-category needs. That success has been fueled by a best-in-class guest experience brought to life by the best team in retail guided by Target's purpose of "Helping all families discover the joy of everyday life."

Target Merchandising is evolving at an incredible pace. We are constantly reimagining how this $100 billion retailer offers the innovative, guest-inspiring items that Target is known and loved for. Our goal is to deliver exceptional value, quality and style to elevate Target as the premier retailer in a competitive global marketplace. Through intelligent and progressive business strategies that make the most of Target's resources and partnerships worldwide,

Merchandising works across product categories to create a localized shopping experience online and in our 1900 stores. Are you a creative problem solver who loves to see your work translate into real results? Can you collaborate effectively, execute a plan efficiently and positively influence how Target chooses and presents the right product in the right place at the right price? If so, you will have success on one of our dynamic teams.

A core pillar of Target's winning strategy has been a deep and sustained investment in differentiating with Owned Brands. Our robust and growing portfolio of owned brands continues to be a core driver of Target's success - both in terms of profitable growth and guest loyalty. As of today, owned brands account for one third of Target's sales and nearly half of its profit with an enviable growth trajectory into the future. That portfolio includes ten $1Billion+ brands with four of them achieving $2 billon plus, including powerhouse brands like Cat & Jack, Good & Gather, and Threshold. Leading the roadmap to growth across the portfolio is the Owned Brand Management Team.

As a Sr. Brand Manager, you will lead the end-to-end management of one or more owned brands from concept to consumer. You will maintain working knowledge of applicable consumer, competitive, marketplace and business context to support decision making. You will be responsible for leading a cross-functional team, across merchandising, design, development, packaging, marketing, and others, to develop and execute the brand strategy and activation plan. You will act as an evangelist for owned brands, bringing consistency to the way we show up and building brand awareness, engagement and love with our guests. This role includes facilitation of the cross-functional routines, governing the brand roadmap, escalating risks and delays, driving accountability, and monitoring key performance indicators. You will ensure the brand's alignment with guest needs and mindsets including positioning, audience definition, brand identity, or other creative briefing (incl. packaging) to support activation of the owned brand. Likewise, you will be accountable for leading and conducting analysis on brand performance, which includes ongoing tracking of brand consumer and financial performance to inform action.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About You:
  • Four-year degree required or equivalent experience
  • Minimum 6+ years of experience in brand management, brand strategy, or brand marketing
  • Ability to be an effective team player and manage relationships with team and key business partners
  • Strategic thinking and planning skills with proven ability to identify long-term opportunities
  • Passion for creating new approaches, iterating, and optimizing as you learn
  • Detailed problem-solving, independent judgement, sharp organizational and decision-making skills
  • Able to thrive in ambiguous environments, demonstrating resilience, adaptability and determination
  • Strong communicator with the ability to influence and inspire decision-makers with recommendations grounded in insights distilled from varied information sources
  • Engage and align key stakeholders as a leading voice for the Brand Management team
  • Deep knowledge of retail landscape, shopping behaviors and guest mindset

This role will report to the Director of Owned Brand Management - Hardlines, Seasonal & Stationery.

This position may be considered for a Remote or Hybrid work arrangement based on Target's needs. A Hybrid work arrangement means the team members core role will be a blend of virtual and onsite at a Target location. A Remote work arrangement means the team member works full-time from home or an alternate location that's not a Target location, does not have a desk at their primary HQ work location and may travel to HQ up to 4 times a year. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. The salary range is :$87,900.00 USD - $158,200.00 USD. Pay is based on several factors which may include, but are not limited to education, work experience, certifications, labor markets, etc. In addition to your salary, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at

Americans with Disabilities Act (ADA)

Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.


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