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Sr Product Manager - Guest Message Pipeline(Remote Or Hybrid)

Brooklyn Park, Minnesota
Start date
Aug 29, 2023
Closing date
Sep 27, 2023

View more

Retail / Wholesale
Employment Status
Full Time
Description: The pay range is $109,000.00 - $196,200.00

Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at

About us:

As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers.

Working at Target means the opportunity to help all families discover the joy of everyday life. Caring for our communities is woven into who we are, and we invest in the places we collectively live, work and play. We prioritize relationships, fuel and develop talent by creating growth opportunities, and succeed as one Target team. At our core, our purpose is ingrained in who we are, what we value, and how we work. It is how we care, grow, and win together.

Right along with Target's distinctive retail brand, we are constantly improving and innovating our digital shopping experience. Are you ready to excel in the fast-changing retail environment? Are you a customer service enthusiast who is curious about the guest and can see the shopping journey through their eyes? Then you will have success on the Digital Strategy & Platform team, whose goal is to offer guests a seamless online shopping experience across our platforms-including and the store network's fulfillment capabilities. Here, you will collaborate to create and implement digital strategies that enrich the online experience through the right mix of personalization, simplicity, and intuitiveness. Your ideas will support Target in complementing the beloved in-store shopping interaction with a convenient, reliable, and instantly gratifying digital experience.

About the Job:

As a Senior Product Manager for Guest Message Pipeline (Guest Messaging Management Application and Operational Communications), you will focus on enhancing the guest messaging experience by deepening engagements and building trust with our Guests. You will be responsible for defining and executing our Guest Message strategy and your primary focus will be to enhance the guest experience by delivering timely, relevant, and personalized operational communications that engage and delight. In addition, you and your teams will be at the center of many Key Enterprise Initiatives that are enhanced or enabled through messaging.

You will oversee the development and execution of guest communications across multiple channels, including email, SMS, and push notifications. You will be collaborating with key stakeholders across Marketing, Digital, Stores, Supply Chain and more to ensure a seamless integration and execution of guest communication efforts and to contribute to shared goals. This position plays a critical role in differentiating and adding value through incremental demand opportunities via personalization.

In this role you will collaborate with other Product Managers in the Messaging Domain to set the vision, strategy, and related roadmap for the evolution of the Guest Messaging at Target. You will drive your product through the collaboration with teams of Engineers and UX designers: Guest Messaging Management Application and Operational Communications, respectively. You will lead and influence cross-functionally with partners in functions such as business, operations, and technology across partner teams. You will bring your experience working with engineering and UX teams and your problem-solving and communication skills across teams in multiple geographies to the table to drive the right set of outcomes.

We are looking for someone with proven product management experience and preferably with both guest facing front-end user experience products and back-end products. The ideal candidate brings guest communication experience and best practices. Orientation around data, business outcomes and customer focus will be needed to roadmap, define and track success metrics, write and pitch business cases, effectively communicate and influence in a highly functional, matrixed organization spanning multiple geographies.

Product Teams at Target are accountable for the delivery of business outcomes enabled through technology and analytic products that are easy to use, easily maintained and reliable. Product teams have one shared backlog that is inclusive of all product, technology, discovery, and design work.

As a Senior Product Manager, you will work in the product model and will partner to develop a comprehensive product strategy, related roadmap, and set key business objectives (OKRs) for your respective product. You will need to leverage the knowledge of your product, as well as guest feedback and establish other relevant data points to assess value, develop business cases, and prioritize the direction and desired outcomes for your product. You will lead a product and work in unison with engineers, UX designers, data scientists and business partners to deliver a product.

You will be the "voice of the product" to key stakeholders to ensure that their needs are met, and that the product team is getting the direction and support that it needs to be successful. You will develop and actively understand the market, maintain a product roadmap and backlog outlining the customer themes, epics, and stories while prioritizing the backlog to focus on the highest impact work for your team and stakeholders.

You will encourage the open exchange of information and viewpoints, as well as inspire others to achieve challenging goals and high standards of performance while committing to the organization's direction. You will foster a sense of urgency to achieve goals and leverage resources to overcome unexpected obstacles, and partner with product teams across the organization to help them achieve their goals while pursuing and completing yours.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About you:

  • 4-year college degree or equivalent experience
  • 6+ years of product management experience in Digital, Marketing, or eCommerce, working in distributed team models across geographies (front end user experience preferable)
  • Prior experience and expertise in guest communication platforms, tools, and associated technologies
  • Experience with Email Service Providers (ESPs) recommended
  • Demonstrated success in developing and implementing communication strategies that drive guest engagement and growth
  • Strong analytical and problem-solving skills with the ability to make data-driven decisions.
  • Proven experience in roadmap planning, defining, and tracking success metrics, writing and pitching business case
  • Effective communication & influencing skills with proven ability to lead body of work with cross functional partners, with the ability to convey complex ideas to both technical and non-technical audiences.
  • Experience with technology and ability to facilitate communication between business and technology teams
  • Experience working in an agile environment (e.g., user stories, iterative development, scrum teams, sprints, personas)
  • Ability to lead a body of work with cross-functional partners
  • Proven success in a highly dynamic, sometimes ambiguous work environment
  • Creative thinker with a growth mindset.
  • Passion for delivering exceptional user experiences and a guest centric mindset

This position may be considered for a Remote or Hybrid (known internally at Target as "Flex for Your Day") work arrangement based on Target's needs. A Remote work arrangement means the team member works full-time from home or an alternate location that's not a Target location, does not have a desk at a Target location and may travel to HQ up to 4 times a year. A Hybrid/Flex for Your Day work arrangement means the team member's core role may be performed either remote or onsite at a Target location depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target.

Americans with Disabilities Act (ADA)

Target will provide reasonable accommodations with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Supply Chain Facility or reach out to Guest Services at 1-800-440-0680 for additional information.


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