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Director Guest Marketing Strategy

Minneapolis, Minnesota
Start date
Feb 9, 2024
Closing date
Feb 18, 2024

View more

Retail / Wholesale
Employment Status
Full Time
Description: The pay range is $125,600.00 - $226,100.00

Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at


About us:


As a Fortune 50 company with more than 350,000 team members worldwide, Target is an iconic brand and one of America's leading retailers.

Working at Target means the opportunity to help all families discover the joy of everyday life. Caring for our communities is woven into who we are, and we invest in the places we collectively live, work and play. We prioritize relationships, fuel, and develop talent by creating growth opportunities, and succeed as one Target team. At our core, our purpose is ingrained in who we are, what we value, and how we work. It's how we care, grow, and win together.

Fueling the continued success of one of the world's most beloved and recognized brands is a distinctly capable, creative, and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies, and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive, and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

Working within Guest Marketing, you will lead the development of guest-centric, culturally relevant marketing strategies and plans that drive demand for the business, improve equity perceptions with our guest and build the Target brand. You will work cross functionally with marketing, merchandising and enterprise partners to bring strategic objectives that come to life across a marketing mix and guest experience touchpoints. Your commitment to partnership and collaboration will rally internal and external partners across functions to ensure alignment and progress towards common outcomes.

As a Director, Guest Marketing Communications + Content, you will lead a team of Marketers, leveraging your strong leadership skills to lead the evolution of and manage a portfolio of multichannel communication and content plans, providing oversight to concepts, nurturing ideas, and ensuring we have synergies and efficiencies to deliver integrated plans, while always evolving for the future. This role requires strong organizational skills, deep digital and social acumen, strategic activation skills, team and enterprise leadership. Your ability to bring teams together to define future ways of working and multichannel playbook will enable smart innovation and learning for the full team.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.
  • You understand how customers shop and use strategic thinking to editorialize stories and translate them into simple briefs that unlock experiences for our guest across site, store and external comms with focus on social
  • You're a visionary constantly looking for ways to set us apart from the competition, driving new and enhanced ways to connect with our guests, on and off platform.
  • You use data and insights to make informed and impactful decisions and you have the acumen to translate complex data into actions and improvements for internal partners.
  • You have an incredible focus on operational excellence and getting the fundamentals right and can identify opportunities for efficiency and improvement.
  • You have a deep understanding of the evolving social and digital landscape and how to connect experiences and communications for guests and consumers across experience touchpoints (store, site/app, social and digital)
  • You build trust quickly and can lead by influence, creating impact through partnership, cross-functional leadership, as well as ownership.
  • You believe in and prioritize the collective success of the team and are quick to jump in, help, mentor, and develop team members to increase capabilities and enhance skills, knowledge and performance.

About you:
  • Four-year degree or equivalent experience
  • 12+ years of related work experience, e-commerce experience a plus
  • Guest and consumer obsessed. Comfortable making data-driven decisions and exhibit high judgement in the absence of data.
  • Deep expertise in digital and social and demonstrated ability to deliver innovative go-to-market strategies and activations
  • Strong communication and interpersonal skills with the ability to influence and collaborate across functions and varying levels in the organization.
  • Demonstrated ability to work as part of a cross-functional team and willingness to take on responsibilities outside primary job description when necessary.
  • Proven team leadership skills that showcase the ability to direct and coach a team through transformation
  • Assertive, adaptable and demonstrates initiative in a fast-paced environment with competing priorities.

Americans with Disabilities Act (ADA)

Target will provide reasonable accommodations with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Supply Chain Facility or reach out to Guest Services at 1-800-440-0680 for additional information.

Application deadline is : 02/15/2024

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