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Sr. Product Marketing Manager(Remote Or Hybrid)

Minneapolis, Minnesota
Start date
Apr 3, 2024
Closing date
Apr 11, 2024

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Retail / Wholesale
Employment Status
Full Time
Description: The pay range is $89,700.00 - $161,500.00

Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at

About us:

Target is one of the world's most recognized brands and one of America's leading retailers.

Fueling the continued success of one of the world's most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

Roundel is Target's entry into the media business, a sell-side business built on the principles of first-party (people-based) data, brand safe environments and proof that our marketing programs drive business results for our clients. We operate with the ethos of trust and transparency and that media works best when it works in everyone's best interest. At the very root of that, Roundel leverages our on-platform and off-platform solutions to drive business growth for our clients and redefine "value" in the industry by solving core industry challenges vs. copy current industry methods of operation. We are here to drive a key growth initiative for Target and to lead the industry to a better way of operating.

As a Sr. Product Marketing Manager, you'll play an integral role in planning, executing, and leading product (solutions) marketing activities across Roundel. This will require leveraging a detailed understanding of retail media advertising solutions to amplify the opportunities that advance our strategic positioning and deliver on our growth objectives. This role requires strong business acumen, excellent written/verbal communication and strategic thinking, along with attention to detail. You will translate business goals and insights into actionable and measurable product marketing strategies. You will shape product marketing narratives to gain buy-in from marketing leaders, external and enterprise partners alike. You will work in close partnership with a diverse stakeholder group across Roundel and broader Target to implement these strategies across various channels - ensuring robust cross-functional alignment at each step of the way. You will possess excellent stakeholder management capabilities, and have a good understanding of marketing, media products, and the digital industry. Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

A successful candidate will be an integral member of the Roundel Marketing team, reporting to Roundel's Director of Marketing.

About you:
  • Four-year degree or equivalent experience
  • 7+ years of marketing experience
  • Proven track record of driving successful strategic product marketing strategies and execution instrumental to enterprise success
  • Curiosity and drive to deeply understand client needs, segmentation and the business, and the ability to analyze, interpret and synthesize that data into a compelling story
  • Ability to engage partners across the organization at the right times to collaboratively solve problems, while keeping them informed, engaged and involved along the way
  • Strong media acumen and ability to write a compelling strategy brief and assess work against a defined strategy
  • Comfortable navigating ambiguity, demonstrating a bias for action to drive business results
  • Be able to think fast on your feet to resolve issues that arise in an ever changing fast paced environment.
  • Proven project management skills with experience leading cross-functional initiatives
  • Flexible to travel
  • Your work will live across channels, including Video, Social, Digital, Display, Experiential, Media partnerships and impactful industry moments.

This position may be considered for a Remote or Hybrid (known internally at Target as "Flex for Your Day") work arrangement based on Target's needs. A Remote work arrangement means the team member works full-time from home or an alternate location that's not a Target location, does not have a desk at a Target location and may travel to HQ up to 4 times a year. A Hybrid/Flex for Your Day work arrangement means the team member's core role may be performed either remote or onsite at a Target location depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target.

Americans with Disabilities Act (ADA)

Target will provide reasonable accommodations with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Supply Chain Facility or reach out to Guest Services at 1-800-440-0680 for additional information.

Application deadline is : 04/20/2024

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