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Sr Marketing Manager, Loyalty

Minneapolis, Minnesota
Start date
May 7, 2024
Closing date
May 23, 2024

View more

Retail / Wholesale
Employment Status
Full Time
Description: The pay range is $89,700.00 - $161,500.00

Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at

Senior Marketing Manager, Loyalty



About us:

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.

Fueling the continued success of one of the world's most beloved and recognized brands is a distinctly capable, creative, and innovative Guest Engagement organization. Target is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are marketing experts who insist on a clear and cohesive understanding of our business objectives, and guest.

Working within the Loyalty team, you'll create and champion impactful marketing plans that drive guest engagement and business outcomes while building the Circle brand to achieve program and enterprise goals. This work will center on delivering a seamlessly integrated experience; working cross functionally with marketing, merchandising and enterprise partners to bring strategic objectives to life across all guest experience touchpoints. Your commitment to partnership and collaboration will rally internal and external partners across functions to ensure alignment and progress towards common outcomes.

As Sr. Marketing Manager, Loyalty you will leverage your strong leadership, strategic thinking, and analytical skills to deliver guest marketing strategy, investment, and marketing-driven business outcomes. This role requires strong organization, strategic thinking skills and enterprise leadership.

Your keen understanding of our guests and business objectives, informed by quantitative and qualitative data, will help shape how we demonstrate the value of our loyalty offering. On any given day, you will simultaneously be ideating, planning, and executing several strategies of varying scale; drafting briefs, driving timelines, budget and keeping working teams connected. Your role requires you to lean on your strong relationship skills to bring multiple cross-functional teams together to champion your vision.

Core responsibilities are described within this job description. Job duties may change at any time.

  • Lead integration into connected planning efforts for Loyalty on an annual & quarterly basis
  • Collaborate across Loyalty to develop strategic plan for Circle during key seasons to guide work across the enterprise
  • Leverage knowledge of program, guest, and financial goals, and translate to build effective marketing strategies, using data, guest insights, and key learnings to inform decision-making
  • Orchestrate quarterly planning & in-season connections, cultivating strong partnerships and effectively collaborate to drive outcomes with enterprise teams across Marketing & Digital, Merchandising, Finance and cross-functional partners
  • Anticipate risks and opportunities to meeting outcomes, and ensure senior leader alignment on key deliverables, representing Circle with key external & internal business partners
  • Responsibilities may also include key strategic initiatives, portfolio investment and driving in-season responsiveness

About you:

  • 4-year degree or equivalent work experience
  • 8+ years of related work experience, preferably within loyalty or product marketing
  • Proven track record of driving successful marketing strategy & execution instrumental to enterprise success
  • Ability to engage partners across the organization at the right times to collaboratively solve problems, while keeping them informed, engaged and involved along the way
  • Strong analytical and financial acumen demonstrated by the ability to translate and drive strategies forward that are consistent with enterprise and guest goals
  • Ability to write a compelling strategy brief and assess work against a defined strategy
  • Curiosity and drive to deeply understand guest needs, guest behavior and the business, and the ability to analyze, interpret and synthesize that data into a compelling narrative
  • Demonstrated curiosity & a passion for leading through ambiguity to solve complex challenges

This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target's needs. A Hybrid/Flex for Your Day work arrangement means the team member's core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.

Americans with Disabilities Act (ADA)

Target will provide reasonable accommodations with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Supply Chain Facility or reach out to Guest Services at 1-800-440-0680 for additional information.


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